Top 10 Online Survey Tools For Australian Businesses
Online survey tools have become indispensable for Australian businesses seeking to gather meaningful feedback, measure engagement, and drive informed decision-making. Whether you're conducting employee engagement surveys, customer satisfaction research, or compliance assessments, choosing the right survey platform can make all the difference.
This comprehensive guide explores the top 10 online survey tools tailored for Australian businesses, examining their features, integrations, pricing, and ideal use cases to help you find the perfect fit for your organisation.
1. Sentrient Online Survey tool
Sentrient is an Australian-based online survey tool, specifically designed to meet governance, risk, and compliance requirements. The platform enables organisations to conduct pulse surveys across work health and safety, health and wellbeing, employee engagement, and workplace relations.
Key Features
AI-powered survey creation makes it easier than ever to get going.
Real-time survey reporting with individual, team, and organisation-wide insights
Anonymous or attributed response options
Integration with training, policy sign-off, and incident reporting modules
Automated survey reminders and scheduled delivery
Pre-built survey templates for compliance requirements
Mobile accessibility across all devices (24/7 availability)
Summary reports are available instantly for stakeholder distribution
Multi-purpose survey capabilities, including:
Employee engagement surveys
Work health and safety assessments
Health and well-being check-ins
Learning and development needs analysis
Workplace gender equality surveys
Workplace relations feedback
Integrations
Sentrient operates as an all-in-one workplace compliance system, integrating survey functionality with training management, policy management, incident reporting, and compliance tracking within a unified platform.
Pros and Cons
Pros:
Purpose-built for Australian workplace compliance requirements
Comprehensive integration with other HR and compliance functions
Real-time reporting and analytics
Trusted by 600+ Australian businesses
Data hosted in Australia, ensuring compliance with local regulations
Anonymous response options promote honest feedback
Suitable for WHS audits and governance reporting
Cons:
Primarily focused on compliance and HR use cases
May have a steeper learning curve due to comprehensive features
Pricing not publicly listed (requires consultation)
Best Suited For
Australian organisations that are prioritising workplace compliance, particularly those in regulated industries requiring regular WHS audits, employee engagement monitoring, and governance reporting. Ideal for businesses seeking an all-in-one compliance and survey solution rather than standalone survey software.
Pricing
Custom pricing based on organisational requirements. Contact Sentrient for a free demonstration and personalised quote.
2. ELMO Survey Software
ELMO Survey is part of the comprehensive ELMO HR and payroll software suite, offering Australian businesses an integrated approach to employee feedback and engagement. The platform is designed to scale with organisations as they grow and evolve.
Key Features
Best-practice survey templates with benchmarking capabilities
Customisable surveys tailored to organisational needs
Anonymous feedback options for sensitive topics
Real-time reporting and analytics
Benchmarking against industry standards
Integration throughout HR processes
Diversity and culture survey modules
Multiple question types and formats
Instant report updates with comparison capabilities
End-to-end HR lifecycle integration
Integrations
Seamlessly integrates with ELMO's complete HR suite, including recruitment, onboarding, learning management, performance management, and payroll systems. Also offers integration with external business systems.
Pros and Cons
Pros:
Part of a comprehensive HR ecosystem
Industry benchmarking for data comparison
Local Australian support with deep marketplace knowledge
Configurable to specific business needs
Proven tools and metrics for effective surveys
Flexible and scalable for growing organisations
Cons:
Best value when using the full ELMO suite
It may be overly comprehensive for businesses needing standalone surveys
Pricing is not publicly transparent
Best Suited For
Medium to large Australian organisations that are already using or planning to implement comprehensive HR systems. Ideal for HR teams seeking integrated survey capabilities, including benchmarking and analytics, within their existing HR technology stack.
Pricing
Custom pricing based on organisation size and requirements. Contact ELMO for detailed pricing information.
3. Swift Digital Survey Software
Swift Digital is an Australian-owned and operated online survey platform that has been providing secure, ISO 27001:2022 certified survey solutions since 2001. The platform emphasises data sovereignty and security, making it one of the most trusted survey platforms in Australia.
Key Features
ISO 27001:2022 certification for data security
Australian data sovereignty (all data stored in Australia)
Custom-branded survey templates with no company logos
15+ question types, including text, numeric, radio, dropdown, ratings, rankings, matrix, and file upload
Mobile responsive design
Integrated email marketing platform for survey distribution
Branching and logic functionality
Real-time reporting with graphical representations
Export to Excel and Google Sheets
PDF report generation with charts
Government-accredited and certified
Integration with CRM systems
Survey reports by question or respondent view
Integrations
Built-in integration with Swift Digital's email and digital marketing platform. Offers CRM synchronisation and multiple integration options for data management.
Pros and Cons
Pros:
Strong focus on Australian data security and privacy
Government-certified and widely used by Australian agencies
No company branding on surveys
Integrated email distribution eliminates the need for separate tools
Excellent security credentials and compliance
Mobile-friendly surveys
Variety of question types for complex surveys
Cons:
Primarily focused on marketing and communication use cases
Advanced features may require technical knowledge
Best suited for organisations prioritising data sovereignty
Best Suited For
Australian businesses, government departments, and organisations that prioritise data security and Australian data sovereignty. Excellent for marketing teams, government agencies, and enterprises needing branded surveys with robust security credentials.
Pricing
Contact Swift Digital for customised pricing based on your usage and specific requirements.
4. Qualtrics Survey Software
Qualtrics is a global leader in experience management, offering enterprise-grade survey software used by over 20,000 brands worldwide. The platform supports over 1.3 billion surveys annually and offers sophisticated research capabilities without requiring coding skills.
Key Features
23 question types, including video and audio responses
Advanced logic, branching, quotas, and API integrations
Drag-and-drop interface for easy survey creation
Distribution across multiple channels (email, SMS, social, website, QR codes, offline)
30+ graph types for visualisation
Generative AI for video feedback summarisation
Crosstabs and statistical analysis tools
Automatic survey design review for best practices
Export to CSV, TSV, Excel, SPSS and more
White-labelling capabilities
Real-time dashboards and reporting
Integrations
API integrations with CRM systems, Zendesk, and various enterprise platforms. Supports data export to popular formats and analytics tools.
Pros and Cons
Pros:
Industry-leading features and capabilities
Sophisticated analytics and reporting
Global reach with proven track record
No coding required for advanced surveys
Comprehensive channel distribution options
AI-powered insights and analysis
Free account option available
Cons:
Can be expensive for small businesses
Learning curve for advanced features
Overkill for simple survey needs
Data may not be hosted exclusively in Australia
Best Suited For
Large enterprises, research organisations, and businesses that require sophisticated survey capabilities with advanced analytics. Ideal for marketing teams, academic researchers, and organisations conducting complex, large-scale research projects.
Pricing
Free Account: Basic functionality available
Paid Plans: Starting at $420 AUD per month (special online pricing)
30-day free trial with advanced features
Pricing based on interactions, survey responses, and video feedback minutes
5. SurveyManager
SurveyManager is an Australian-developed, end-to-end survey platform designed to manage thousands of respondents for large organisations efficiently. With data hosted securely in Australia and IRAP compliance, it's one of the few Australian survey tools capable of handling enterprise-scale data collection.
Key Features
Comprehensive survey creation for questionnaires, quizzes, polls, and e-forms
Unicode Standard support for multilingual surveys (including right-to-left languages)
Real-time results with statistical tables, charts, and verbatim displays
Crosstab analysis capabilities
Integration with Microsoft Power BI, Displayr, SPSS, Excel, Word, CSV
Mobile and web optimisation with automatic device detection
Email and SMS scheduling and bulk invitations
Merge fields for personalised communications
Anonymous survey options
Save-and-resume functionality for long surveys
Custom branding with logos and colour schemes
JSON API for integration with Salesforce, Microsoft, IBM, Oracle, Tableau, and Qlik
Automated reminders and thank-you emails
Google Translate integration
Question and answer logic
IRAP-certified data hosting in Australia
Integrations
The JSON API supports integration with major platforms, including Salesforce, Microsoft, IBM, Oracle, Tableau, Qlik, and more. It also offers export capabilities to Power BI, Displayr, SPSS, and standard formats.
Pros and Cons
Pros:
Australian data hosting with IRAP compliance
Handles thousands of respondents efficiently
Multilingual support, including complex languages
Comprehensive reporting and analytics
Strong integration capabilities
Free trial available
Suitable for government and educational institutions
Customisable surveys with complete branding
Cons:
Interface may feel dated compared to newer platforms
Requires some technical knowledge for advanced features
Limited information on modern UX/UI features
Best Suited For
Large Australian organisations, government departments, educational institutions, and enterprises that require secure, locally-hosted survey solutions capable of handling high-volume data collection with complex reporting needs.
Pricing
Free trial available. Custom pricing based on organisation size and requirements. Contact SurveyManager for detailed quotes.
6. Alchemer (Formerly SurveyGizmo)
Alchemer is an enterprise online survey software recognised in the Gartner Magic Quadrant for Voice of the Customer. The platform serves organisations across 149+ countries and 30+ industries, offering comprehensive feedback management and analytics capabilities.
Key Features
400+ integrations with business systems
Powerful workflow automation
AI-powered analysis and insights
Role-based dashboards and reports
Omnichannel feedback collection
Real-time data analysis
Custom question type creation
Survey tester collaboration
Mobile survey themes
Developer toolkit
Link branding
Scheduled reports
GDPR and HIPAA compliance options
Global survey panel access
Advanced reporting and benchmarking
Integrations
Over 400 integrations with major business platforms, including CRM systems, marketing automation tools, analytics platforms, and more. Connects feedback to business systems throughout the organisation.
Pros and Cons
Pros:
Extensive integration ecosystem
Enterprise-grade security and compliance
AI-powered insights
Recognised by Gartner as an industry leader
Suitable for complex customer experience programs
Global reach and support
Cons:
Pricing can be steep for small businesses
Complex features may require training
Not specifically designed for the Australian market
Data hosting location may not be exclusively Australian
Best Suited For
Enterprise organisations that require sophisticated customer experience management, Voice of the Customer programs, and comprehensive feedback collection across multiple touchpoints. Ideal for businesses with complex integration needs.
Pricing
Collaborator: $55 USD per user/month (annual: $315 USD per user/year)
Professional: $165 USD per user/month (annual: $1,075 USD per user/year)
Full Access: $275 USD per user/month (annual: $1,895 USD per user/year)
Enterprise: Custom pricing for large organisations
Note: Pricing in USD; check for Australian pricing and currency conversion.
7. SurveyMonkey
SurveyMonkey is the world's most popular survey platform, used by over 260,000 organisations globally. With access to a global audience panel of over 335 million people across more than 130 countries, it offers comprehensive capabilities for creating and distributing surveys.
Key Features
AI-powered survey creation and polishing
500+ expert templates
AI-driven analysis with automated insights
200+ integrations
Global audience panel access
25+ free responses on unlimited surveys (free plan)
Real-time data visualisation
Advanced logic and branching
Custom branding
Survey collaboration features
Multiple distribution channels
Export to various formats
NPS, CSAT, and CX survey templates
Mobile responsive design
Enterprise-grade security
Integrations
200+ integrations, including major CRM platforms, productivity tools, marketing automation systems, and analytics platforms.
Pros and Cons
Pros:
Industry-leading brand recognition
Extensive template library
User-friendly interface
AI-powered features
Free plan available
Global audience panel access
Large integration ecosystem
Strong analytics capabilities
Cons:
Free plan limited to 25 responses per survey
It can become expensive for high-volume usage
Australian Consumer Law concerns reported with auto-renewal
Data may not be hosted in Australia
Additional charges for reactions over the limit
Best Suited For
Businesses of all sizes that need a user-friendly, recognisable survey platform with extensive templates and AI capabilities. Suitable for market research, customer feedback, and general survey needs.
Pricing
Basic (Free): Unlimited surveys with 25 responses per survey
Standard: $30 USD per month (individual plan)
Advantage: Higher tier with advanced features
Premier: $75 USD per month
Enterprise: Custom pricing for large organisations
Note: Pricing in USD; Australian pricing may vary.
8. SurveyPlanet
SurveyPlanet is a free online survey creator used by corporations, universities, governments, and individuals worldwide. The platform emphasises unlimited free usage with optional Pro features for advanced functionality.
Key Features
Unlimited surveys, questions, and responses (free)
AI-powered survey generation
AI response analysis with pattern identification
Creative pre-made themes
Custom theme designer
Mobile, tablet, and desktop responsive
30+ language support
Hundreds of pre-written questions and templates
Branching/skip logic
Image integration in questions (Pro)
Custom branding and logo (Pro)
Export capabilities (Pro)
Custom success URL redirection (Pro)
Non-branded surveys (Pro)
Anonymous survey options
Integrations
Basic integrations are available. Pro users gain access to enhanced integration capabilities.
Pros and Cons
Pros:
Truly unlimited free plan (surveys, questions, responses)
AI-powered survey creation and analysis
User-friendly interface
Mobile responsive
Multilingual support
No credit card required for free plan
Great for individuals and small teams
Cons:
Limited integrations compared to enterprise tools
Advanced features require a Pro subscription
Free version includes SurveyPlanet branding
Basic reporting in the free version
Not tailored explicitly for Australian compliance needs
Best Suited For
Small businesses, startups, educators, non-profits, and individuals who need unlimited free surveys without complex integration requirements. Excellent for event planning, market research, academic projects, and employee feedback.
Pricing
- Free Plan: Unlimited surveys, questions, and responses
- Pro Plan: Pricing available on website for advanced features (exporting, branching, white labelling)
- Enterprise: Custom features and pricing for large organisations
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