Top 10 Online Survey Software Platforms Used By Australian Businesses

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In today's data-driven business landscape, gathering insights from customers, employees, and stakeholders is crucial for making informed decisions. Australian businesses are increasingly turning to sophisticated online survey software to streamline feedback collection, improve engagement, and drive business growth. Whether you're searching for the best employee survey software, employee engagement survey software, or comprehensive web-based survey software, choosing the right platform can transform how your organisation captures and acts on feedback.

This comprehensive guide examines the top 10 survey software platforms that Australian businesses rely on to capture valuable insights and turn feedback into actionable results. From specialised HR survey software to versatile engagement survey software, we'll help you find the best survey software for your organisation's unique needs.

1. Sentrient Online Survey Software

Sentrient is an Australian-based online survey software designed explicitly for governance, risk, and compliance (GRC) requirements. Trusted by over 600 Australian businesses, Sentrient provides a comprehensive platform that combines surveys with training, policy management, and incident reporting. As one of the best employee survey software solutions for Australian organisations, Sentrient excels in delivering employee engagement survey software tailored to workplace health, safety, and wellbeing requirements.

Key Features

  • AI-Powered Survey Creation: Makes it easier than ever to get going.

  • Pulse Surveys: Purpose-built for work health and safety, health and wellbeing, and workplace relations

  • Real-Time Reporting: Instant access to survey responses with summary reports at the click of a button

  • Anonymous or Attributed Responses: Flexibility to link responses to staff members or maintain anonymity

  • Team and Organisational Filtering: Report on responses from individuals, teams, or across the entire organisation

  • Integrated Compliance Platform: Surveys integrated with training, policy sign-off, and incident reporting

  • 24/7 Accessibility: Available on all devices around the clock

  • Stakeholder Sharing: Easy distribution of survey results to key stakeholders

Integrations

As an all-in-one compliance system, Sentrient provides comprehensive functionality within a single platform, reducing the need for multiple integrations. The system is designed to centralise all workplace compliance activities, including surveys, training records, policy management, and incident reporting in one location.

Pros and Cons

Pros:

  • Purpose-built for Australian workplace compliance requirements

  • Combines surveys with comprehensive HR and compliance management

  • Australian-owned with local data storage

  • Real-time reporting for immediate insights

  • Demonstrates due diligence for WHS audits

  • No additional integrations needed for core functionality

Cons:

  • Focused primarily on workplace compliance rather than general market research

  • May include features beyond basic survey needs

  • Pricing not publicly displayed online

Best Suited For

  • Australian businesses prioritising workplace health and safety

  • Organisations requiring integrated compliance management and employee engagement survey software

  • Companies needing employee survey software for engagement, wellbeing, and WHS surveys

  • Businesses seeking to demonstrate compliance for audits and board reporting

  • Organisations wanting all compliance data in one platform

  • HR teams are looking for comprehensive survey software with real-time reporting

Pricing

Custom pricing based on organisational needs. Contact Sentrient for a free demonstration and personalised quote.

2. Swift Digital Survey Software

Swift Digital is an Australian-owned and operated survey platform that has been serving businesses since 2001. ISO 27001:2022 certified, Swift Digital emphasises data security and sovereignty, making it a trusted choice for organisations handling sensitive information. This web-based survey software combines ease of use with enterprise-grade security, making it one of the best survey software options for Australian government agencies and businesses requiring local data storage.

Key Features

  • Australian Data Sovereignty: All data stored securely in Australia

  • ISO 27001:2022 Certification: World-class information security management

  • Integrated Email Marketing: Combined email and survey functionality

  • Custom Branded Templates: Fully customisable survey designs without company logos

  • 15+ Question Types: Including branching, matrix, file upload, and more

  • Mobile Responsive: Automatically optimised for all devices

  • Real-Time Analytics: Instant access to results with graphical representations

  • Multiple Export Options: Export to Excel, Google Sheets, and PDF reports

Integrations

Swift Digital provides seamless integration capabilities with CRM systems, enabling survey data to be synced with customer relationship management platforms for comprehensive data management.

Pros and Cons

Pros:

  • Australian data storage and sovereignty compliance

  • Government-certified and ISO 27001 certified

  • Combined email marketing and survey platform

  • No third-party branding on surveys

  • Strong focus on data security

  • Excellent for organisations with data protection requirements

Cons:

  • Less feature-rich compared to specialised survey-only platforms

  • Limited information on advanced analytics features

  • May have a learning curve for users new to the platform

Best Suited For

  • Government agencies and departments requiring secure online survey software

  • Educational institutions

  • Businesses requiring Australian data sovereignty

  • Organisations needing combined email marketing and survey tools

  • Companies with strict data security requirements

  • Organisations seeking reliable web-based survey software with ISO certification

Pricing

Custom pricing based on requirements. Contact Swift Digital for detailed pricing information and to discuss organisational needs.

3. ELMO Survey Software

ELMO is a comprehensive HR software suite that includes powerful survey functionality as part of its end-to-end HR solutions. Designed to support the entire employee lifecycle from hire to retire, ELMO's survey module integrates seamlessly with other HR functions. As a leading HR survey software and employee engagement survey software, ELMO specialises in helping organisations understand and improve employee satisfaction, engagement, and workplace culture through data-driven insights.

Key Features

  • HR Survey Library: Access to best-practice survey templates

  • Benchmarking Capabilities: Compare results against industry standards

  • Anonymous Feedback Options: Confidential feedback for sensitive topics

  • Real-Time Analytics: User-friendly graphs and instant data visualisation

  • Custom Survey Creation: Tailored surveys for unique organisational needs

  • Diversity and Culture Surveys: Specialised templates for sensitive HR topics

  • Multiple Export Options: CSV, Excel, and SPSS formats

  • Template Library: Create and share survey templates across teams

Integrations

ELMO integrates with various HR systems and payroll platforms, providing seamless data flow across the entire HR technology stack. As part of the ELMO ecosystem, surveys connect with performance management, learning, and recruitment modules.

Pros and Cons

Pros:

  • Part of a comprehensive HR suite for holistic employee management

  • Strong benchmarking capabilities against industry data

  • Excellent for employee engagement and satisfaction surveys

  • Scalable for growing organisations

  • Local Australian support with regional expertise

  • Templates based on HR best practices

Cons:

  • Primarily focused on HR and employee surveys

  • May require investment in a broader ELMO platform

  • Not ideal for customer or market research surveys

  • Potentially higher cost for survey-only needs

Best Suited For

  • HR departments seeking integrated employee survey software solutions

  • Organisations conducting regular employee engagement surveys

  • Companies requiring benchmarking against industry standards

  • Businesses wanting to combine surveys with broader HR functionality

  • Medium to large enterprises with complex HR needs

  • Organisations looking for the best employee survey software with built-in analytics

Pricing

Custom pricing based on organisation size and module requirements. Contact ELMO for a personalised quote and demonstration of survey capabilities within their HR platform.

4. SurveyManager

SurveyManager is an Australian-developed survey platform designed to handle everything from simple questionnaires to large-scale data collection projects, capable of managing thousands to millions of respondents. Hosted in IRAP-certified Australian data centres, SurveyManager serves government, education, and private sector organisations. This robust online survey software combines scalability with local data sovereignty, making it an excellent choice for organisations with extensive survey requirements.

Key Features

  • Unlimited Scalability: Manage surveys with thousands to millions of respondents

  • Multilingual Surveys: Unicode support for any modern language, including right-to-left languages

  • Advanced Reporting: Statistical tables, charts, crosstabs, and verbatim analysis

  • Integration Capabilities: JSON API for connecting with Salesforce, Microsoft, Oracle, and more

  • Email and SMS Management: Scheduled invitations, reminders, and thank-you messages

  • Save and Resume: Respondents can complete surveys across multiple sessions

  • Anonymous Options: Flexibility for confidential feedback collection

  • Custom Branding: Add logos and customise colour schemes

Integrations

The industry-standard JSON API supports seamless integration with popular applications, including Salesforce, Microsoft, IBM, Oracle, Tableau, Qlik, Power BI, and Displayr. Data can be exported to SPSS, Excel, Word, and CSV formats.

Pros and Cons

Pros:

  • Australian data hosting with IRAP compliance

  • Highly scalable for large organisations

  • Excellent multilingual support

  • Advanced reporting and analysis capabilities

  • Strong integration options with business systems

  • Can handle complex survey logic and branching

Cons:

  • It may be more complex than needed for simple surveys

  • The user interface may require training for advanced features

  • Pricing is not transparent on the website

  • Less suitable for small businesses with basic needs

Best Suited For

  • Government departments and agencies

  • Educational institutions with large student populations

  • Enterprises conducting extensive market research

  • Organisations requiring multilingual survey capabilities

  • Businesses needing complex survey logic and advanced reporting

Pricing

Custom pricing based on survey volume and features required. Free trial available. Contact SurveyManager for detailed pricing information tailored to your organisation.

5. Qualtrics

Qualtrics is a global leader in experience management software, supporting over 20,000 brands worldwide and processing more than 1.3 billion surveys annually. Recognised in the Gartner Magic Quadrant for Voice of the Customer, Qualtrics offers enterprise-grade survey and research capabilities. As one of the best survey software platforms globally, Qualtrics excels in both employee engagement survey software and customer experience management, making it a comprehensive solution for organisations seeking advanced analytics and global research capabilities.

Key Features

  • 23 Question Types: Including video/audio responses for rich feedback

  • AI-Powered Analysis: Generative AI for video feedback summarisation and insights

  • 400+ Integrations: Connect with CRM, marketing, and business systems

  • Global Panel Access: 335M+ respondents in 130+ countries

  • Advanced Logic and Branching: Sophisticated survey design capabilities

  • 30+ Graph Types: Comprehensive visualisation options

  • Multiple Distribution Channels: Email, social, website, QR codes, SMS, and offline

  • Automated Methodology Checks: Ensure survey quality and compliance

Integrations

Extensive integration ecosystem with 400+ business systems, including Zendesk, Salesforce, Microsoft, Adobe, Slack, and many more. Seamless data flow across the entire organisation.

Pros and Cons

Pros:

  • Recognised industry leader with extensive features

  • Powerful AI capabilities for advanced analysis

  • Global reach with international panel access

  • Comprehensive integration ecosystem

  • Enterprise-grade security and compliance

  • Excellent for complex research projects

Cons:

  • Higher price point compared to alternatives

  • It can be overwhelming for users with simple survey needs

  • Learning curve for advanced features

  • May require dedicated training and resources

Best Suited For

  • Large enterprises requiring sophisticated research capabilities

  • Organisations conducting global market research

  • Companies needing advanced AI-powered analytics in their survey software

  • Businesses with complex customer experience programs

  • Academic institutions conducting detailed research

  • Organisations seeking the best survey software for enterprise-level insights

Pricing

Free account available with basic functionality. 30-day free trial for advanced features. Custom Enterprise pricing available for larger organisations.

6. SurveyMonkey

SurveyMonkey is the world's most popular survey platform, used by over 260,000 organisations worldwide. With a user base spanning 335 million potential respondents across more than 130 countries, SurveyMonkey offers both simplicity for beginners and power for advanced users. As one of the most recognisable names in online survey software, SurveyMonkey provides versatile solutions for employee engagement surveys, customer feedback, market research, and more, making it a go-to choice for organisations of all sizes.

Key Features

  • AI-Powered Survey Creation: Generate polished surveys from simple prompts

  • 500+ Expert Templates: Pre-built templates for every survey need

  • 200+ Integrations: Connect with Slack, HubSpot, Mailchimp, Microsoft Teams, and more

  • Global Audience Panel: Access to 335M+ verified respondents

  • AI Analysis Tools: Automated identification of insights, patterns, and themes

  • Real-Time Collaboration: Team features for viewing, editing, and analysing together

  • Advanced Question Logic: Skip logic, branching, and piping

  • Multiple Export Options: Share data in various formats for analysis

Integrations

Extensive integration library with 200+ native integrations, including popular tools like Salesforce, Marketo, Zapier, Google Drive, Microsoft Office 365, and many marketing and CRM platforms.

Pros and Cons

Pros:

  • Extremely user-friendly interface

  • Recognised global brand with an extensive user base

  • Strong AI capabilities for survey creation and analysis

  • Excellent template library

  • Flexible pricing for different needs

  • Great for quick feedback collection

Cons:

  • Data hosted internationally (not Australian-based)

  • The free plan has significant limitations (25 responses per survey)

  • It can become expensive for large-scale surveys

  • Less suitable for organisations requiring Australian data sovereignty

Best Suited For

  • Small to medium businesses starting with online survey software

  • Marketing teams conducting quick feedback campaigns

  • Organisations needing fast deployment and easy-to-use survey tools

  • International companies with global audiences

  • Firms that are comfortable with international data hosting

  • Teams seeking user-friendly engagement survey software

Pricing

  • Free Plan: Unlimited surveys, 25 responses per survey

  • Individual Advantage: Flexible annual plan with advanced tools

  • Team Advantage: Real-time collaboration and branding controls

  • Enterprise: Secure access, admin tools, and powerful integrations at scale (Specific Australian pricing available through the SurveyMonkey website)

7. Australian Survey Research (ASR)

Australian Survey Research is one of Australia's most experienced research consultancies, providing services to government departments, universities, and companies of all sizes. Operating the SurveyManager platform, ASR combines research expertise with advanced software capabilities. This unique blend of consultancy services and sophisticated survey software makes ASR an excellent choice for organisations requiring professional research guidance alongside powerful online survey software functionality.

Key Features

  • Full-Service Research Consultancy: Experienced researchers support survey design and analysis

  • SurveyManager Platform: Access to robust survey technology

  • Custom Reporting: Hundreds of customised reports using report engines

  • Data Modelling: Partnership with the University of Melbourne for advanced analysis

  • Infographics and Dashboards: Visual reporting for stakeholder communication

  • Paper-Based Integration: Optical Mark Read (OMR) scanning for offline surveys

  • Custom Software Development: Tailored solutions for specific research needs

  • ISO 20252 Quality Accredited: Meets international quality standards

Integrations

SurveyManager platform supports various database environments (Oracle, SQL Server, MySQL) and offers custom web application development with integration capabilities.

Pros and Cons

Pros:

  • Expert research consultancy services included

  • Australian Privacy Principles compliant

  • IRAP-certified hosting in Australia

  • Qualified Professional Researchers on staff

  • Custom development available for unique needs

  • Excellent for complex research projects

Cons:

  • Higher cost due to consultancy services

  • It may be overkill for simple internal surveys

  • Focus on research rather than quick feedback tools

  • Requires engagement with a consultancy for full value

Best Suited For

  • Organisations requiring expert research guidance

  • Government departments with complex research needs

  • Universities conducting academic research

  • Large companies need comprehensive research programs

  • Businesses requiring custom research solutions

Pricing

Custom pricing based on project scope and research requirements. Contact ASR for consultation and a detailed quotation.

This blog was originally published here

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